Character Matters

Touching the hearts and tickling the funny bones of readers since 1971, Ziggy is a cultural icon. Who knows how many yellowed and curling clippings of the cartoon are displayed on refrigerators, computers, doors, and bulletin boards across America? Some of the most cherished panels are ones that feature Ziggy performing small acts of kindness and good works. The best of these are collected in the latest Ziggy book, Character Matters.

The charm of Ziggy is that he lives a sweetly simple life. Things often don't go his way, but he always perseveres and maintains his sunny outlook. Ziggy is Everyperson, the part of us that harbors warm feelings and good intentions, but sometimes gets stepped on by a reckless world. In the great tradition of Ben Franklin, Roy Rogers, and Forrest Gump, Ziggy delivers his own homespun philosophy and retains his individualism and character, regardless of the transforming forces at work in a swiftly changing world.

Comforted and inspired by his steadfastness, his tenacity, and his gentle spirit, Ziggy fans have been intensely loyal for over three decades.


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